The 1960s brought the concept of Corporate Identity to Ford Motor Company and General Motors.  Ross Bryan Associates, Inc., was hired first by Ford and then General Motors to design signs for their dealerships.  Over the years since, the firm has provided design for over 15,000 dealerships in the U.S.

Ross Bryan Associates, Inc., has served as prime consultant for such clients as General Motors and Ford Motor Company, both of which have been clients for 25 years.  Design of specialty structures, such as signs, is an area where the firm works directly with the owners.  In 1969, Ross Bryan Associates, Inc., served as prime consultant for General Motors in the development of The Corporate Identity Program, a $300 million program that has been used in North America. The twin column support system is the familiar "Mark of Excellence", which is currently used by General Motors.  In 1998, the firm began a four‑year redesign of the Ford Motor Company Corporate Identity Program.